Thursday, March 4, 2021

1:00 PM ET / 10:00 AM PT

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7:00 PM

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04

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

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Thursday, March 4, 2021

1:00 PM ET / 10:00 AM PT

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About

Getting the COVID-19 vaccine into the arms of Americans is a top priority for federal and local health officials. However, among the many obstacles in distributing and administering this vaccine, the ability to communicate reliably is proving to be a challenge. 


From countering disinformation and building public trust, to reaching disadvantaged communities and broadband deserts – governments at all levels must find a way to engage, educate and get the vaccination message out to all Americans. 


The Hill will convene leading public officials, health professionals and communication experts for a discussion on the value of fact-based health communication and building trust in the COVID-19 vaccine.

· What are the key principles of effective communication in the rollout of the COVID-19 vaccine?


 

· How can we reach all communities with accurate information, especially those who are skeptical about the vaccine?

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Speakers

Mayra E. Alvarez

President, The Children's Partnership; 

Member, Biden-Harris COVID-19 Health Equity Task Force

Giselle Corbie-Smith, MD

Director, UNC Center for Health Equity Research 

Kenan Distinguished Professor of Social Medicine, UNC

Eric Garcetti

Mayor

Los Angeles, CA

Jim Justice

Governor

West Virginia

Dr. Eliseo J. Pérez-Stable

Director, National Institute on Minority Health and Health Disparities

NIH

Lisa Sherman

President

Ad Council

Andy Slavitt

Senior Advisor 

White House COVID

Response Team

Sponsor Perspective

Mark Hynes

CEO

Granicus

Van Jones

CNN Host

Founder, Dream Corps

Moderator

Steve Clemons

Editor-at-Large

The Hill

Sponsor

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

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Join the conversation! Tweet us using @TheHillEvents and #TheHillVaccine

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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